Characterizing Landing Pages in Sponsored Search.
Haibin LiuWoo-Cheol KimDongwon LeePublished in: LA-WEB (2012)
Keyphrases
- sponsored search
- search engine
- click prediction
- web pages
- user clicks
- contextual advertising
- online advertising
- website
- web search engines
- click through rate
- keywords
- computational advertising
- web search
- sponsored search auctions
- click models
- search behavior
- information retrieval
- query logs
- user experience
- search queries
- keyword search
- web documents
- web server
- user queries
- search advertising
- expert systems
- online markets