Towards a Better Understanding of Online Influence: Differences in Twitter CommunicationBetween Companies and Influencers.
Diana C. Hernandez-BocanegraAngela BorchertFelix BrünkerGautam Kishore ShahiBjörn RossPublished in: CoRR (2022)
Keyphrases
- viral marketing
- social influence
- influence propagation
- information diffusion
- online social
- social networks
- social media
- online learning
- influence maximization
- online social networks
- twitter users
- statistically significant
- social networking sites
- online communities
- individual differences
- online social media
- information propagation
- factors influencing
- cross cultural
- social capital
- online services
- real time
- link prediction
- external factors
- social media sites
- user preferences
- diffusion process
- social networking