Banner Personalization for e-Commerce.

Ioannis Maniadis Konstantinos N. Vavliakis Andreas L. Symeonidis

Published in: AIAI (2019)

Keyphrases

electronic commerce
product recommendation
user profiles
data mining technology
mobile commerce
business models
information filtering
user model
user acceptance
database
case study
user interface
collaborative filtering
user profiling
dynamic adaptation