Examining Consumer Continuance Intention in Social Media and Online Shopping Context.

Li-Wen Chuang Shu-Ping Chiu Yi-Zhan Du Tsai-Feng Kao

Published in: ICCE-TW (2019)

Keyphrases

online shopping
social media
continuance intention
customer satisfaction
consumer behavior
online consumer
online shoppers
service quality
user centric
personal information
shopping behavior
context aware
theory of planned behavior
social networks
real time
context dependent
social networking
purchase intention