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The Priming Effects of Relevant and Irrelevant Advertising in Online Auctions.

Alan R. DennisLingyao (Ivy) YuanChristine J. HsiehXuan FengAleesha P. HedgeEric M. Webb
Published in: HICSS (2015)
Keyphrases
  • bidding strategies
  • online auctions
  • bid prices
  • electronic commerce
  • closely related
  • fraud detection
  • data sets
  • decision makers