Game Analysis of the Supply Chain Co-op Advertising Based on the Advertising Efforts and Price Discount.

Xi Liao Lihong He Mengmeng Liu

Published in: CSO (2014)

Keyphrases

supply chain
revenue sharing
supply chain management
game theory
decision making
inventory management
operating costs
bullwhip effect
capacity planning
inventory control
rfid technology
stackelberg game
trading partners
service level
lead time
customer demand
profit sharing
quantity discount
cooperative