Predicting user click behaviour in search engine advertisements.

Mohammad Daryaie Zanjani Shahram Khadivi

Published in: New Rev. Hypermedia Multim. (2015)

Keyphrases

user clicks
search engine
sponsored search
web search
web pages
user behavior
search advertising
click models
web search engines
search result
keywords
click data
information retrieval
online advertising
user feedback
search queries
query logs
user activity
information access
search logs
user queries
web documents