The Right Format of Internet Advertising (RFIA): A Structural Equation Model.

Payam Hanafizadeh Mehdi Behboudi

Published in: Inf. Resour. Manag. J. (2013)

Keyphrases

structural equation models
internet advertising
banner ads
causal effects
causal models
online advertising
hong kong
online discussion
data mining
directed acyclic graph
multimedia
metadata
real world
causal relations
distance learning
case study
decision making