The Consumption of Advertising in the Digital Age: Attention and Ad Content.
Anthony J. DukesQihong LiuPublished in: Manag. Sci. (2024)
Keyphrases
- targeted advertising
- contextual advertising
- sponsored search
- online advertising
- multimedia
- display advertising
- advertising campaigns
- web content
- keyword extraction
- behavioral targeting
- user experience
- data mining
- user generated content
- digital content
- multimedia content
- visual attention
- semantic information
- metadata