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Optimal rebate strategy for an online retailer with a cashback platform: commission-driven or marketing-based?
Lifeng Mu
Xin Tang
Vijayan Sugumaran
Wei Xu
Xiangyang Sun
Published in:
Electron. Commer. Res. (2023)
Keyphrases
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optimal strategy
real time
data mining
online learning
website
worst case
supply chain
social media
dynamic programming
decision making
long term
optimal solution
search engine
internet marketing
pricing strategies
small and medium sized
internet advertising
advertising campaigns
online consumer