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Banking behaviour after the lifecycle event of "moving in together": An exploratory study of the role of marketing investments.
Bart Larivière
Dirk Van den Poel
Published in:
Eur. J. Oper. Res. (2007)
Keyphrases
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information technology
financial services
event detection
return on investment
banking industry
data mining
website
risk management
functional roles
moving objects
real time
event driven
news articles
commercial banks
event recognition
customer relationship management
life cycle
social media
neural network
data sets