Online Persuasion in Facebook and Mixi: A Cross-Cultural Comparison.

B. J. Fogg Daisuke Iizawa

Published in: PERSUASIVE (2008)

Keyphrases

cross cultural
social media
email
social networks
virtual teams
cultural differences
language proficiency
online social networks
social networking
database
data sets
information retrieval
website
case study
knowledge management
online social