Development of market-oriented strategies through cross-functional integration in the context of the food and beverage industry.
Ana Beatriz Murillo OviedoMarcio Lopes PimentaÉderson Luiz PiatoPer HilletofthPublished in: Bus. Process. Manag. J. (2021)
Keyphrases
- case study
- market share
- business management
- contextual information
- automotive industry
- business opportunities
- competitive market
- software industry
- economic development
- design process
- product development
- trading agents
- context sensitive
- computer hardware
- manufacturing companies
- high demand
- knowledge based systems
- supply chain
- market conditions
- decision making