Bidding for Representative Allocations for Display Advertising

Arpita Ghosh Randolph Preston McAfee Kishore Papineni Sergei Vassilvitskii

Published in: CoRR (2009)

Keyphrases

display advertising
budget constraints
online advertising
advertising campaigns
resource allocation
search advertising
web pages
combinatorial auctions
bidding strategies
expert systems
search strategy
online auctions
electronic marketplaces