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What factors satisfy e-book store customers? Development of a model to evaluate e-book user behavior and satisfaction.

Li-Chun HuangWen-Lung ShiauYa-Hsuan Lin
Published in: Internet Res. (2017)
Keyphrases
  • user behavior
  • data mining
  • information retrieval
  • website
  • social media
  • eye tracking
  • web usage mining
  • marketing strategies