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Contrast and Assimilation Effects on Consumers' Trust in Internet Companies.
Katherine J. Stewart
Ross A. Malaga
Published in:
Int. J. Electron. Commer. (2009)
Keyphrases
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online retailers
consumer trust
trading partners
online shopping
online consumer
competitive advantage
internet shopping
influence factors
health information
internet usage
content providers
information technology
product recommendation
online markets
supply chain
market segments
trust model
social media
job search
author biography
online marketing
information overload