Contrast and Assimilation Effects on Consumers' Trust in Internet Companies.
Katherine J. StewartRoss A. MalagaPublished in: Int. J. Electron. Commer. (2009)
Keyphrases
- online retailers
- consumer trust
- trading partners
- online shopping
- online consumer
- competitive advantage
- internet shopping
- influence factors
- health information
- internet usage
- content providers
- information technology
- product recommendation
- online markets
- supply chain
- market segments
- trust model
- social media
- job search
- author biography
- online marketing
- information overload