Gathering Customer Insights from Social Media: The Impact on New Product Development and Supply Chain Design.
Hamzeh NuseirBrad McKennaTomás HarringtonPublished in: AMCIS (2020)
Keyphrases
- supply chain
- social media
- supply chain management
- customer demand
- bullwhip effect
- quantity discount
- supplier selection
- operating costs
- inventory control
- inventory management
- design process
- stackelberg game
- uncertain demand
- customer service
- decision making
- supply chain coordination
- cost savings
- product life cycle
- electronic commerce
- service level
- small and medium size
- market demand
- pricing model
- rfid technology