Understanding the Value of Social Media in the NBA's Digital Communication: A Fan(s)' Perspective.

Yann Abdourazakou Xuefei (Nancy) Deng

Published in: HICSS (2019)

Keyphrases

social media
database
machine learning
viewpoint
social media platforms
data sets
image processing
user generated content
real world events
real world
data mining
social networks
decision trees
data structure
user participation