The Impact of Social Influence on Individuals' Adoption of Innovation.
Majharul TalukderAli M. QuaziPublished in: J. Organ. Comput. Electron. Commer. (2011)
Keyphrases
- social influence
- technology adoption
- social factors
- social interaction
- technology acceptance
- factors that influence
- social networks
- individual level
- network effects
- social relationships
- user preferences
- network structure
- information technology
- technological innovation
- social psychology
- innovation diffusion
- online communities
- social relations
- information systems
- power law distribution
- factors influencing
- e government
- statistically significant
- video sequences
- multi agent
- behavioral intention
- similarity measure