Ethics and Professional Intimacy Within the Search Engine Optimisation (SEO) Industry.
Sophie IredaleAleksej HeinzePublished in: HCC (2016)
Keyphrases
- search engine
- high tech
- search engine optimization
- web search
- web search engines
- search queries
- keywords
- information retrieval
- user queries
- coming years
- case study
- search engine marketing
- genetic algorithm
- optimisation algorithm
- web pages
- strategic advantage
- seo made simple
- online marketing
- world wide
- keyword search
- search result
- ethical issues
- query logs
- information technology
- search quality
- user satisfaction
- world class
- technical skills
- business schools
- major search engines
- social issues
- retrieval systems
- website