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ESCM2: Entire Space Counterfactual Multi-Task Model for Post-Click Conversion Rate Estimation.

Hao WangTai-Wei ChangTianqiao LiuJianmin HuangZhichao ChenChao YuRuopeng LiWei Chu
Published in: SIGIR (2022)
Keyphrases
  • multi task
  • probabilistic model
  • high order
  • multiple tasks
  • similarity measure
  • learning process
  • prior knowledge
  • mutual information
  • theoretical analysis
  • parameter estimation
  • learning tasks