When to Target Customers for Helpful Reviews: The Evolution of Consumers' Product Evaluations with Product Exposure.
Cong ZhangAtish P. SinhaYang WangPublished in: Inf. Syst. Frontiers (2024)
Keyphrases
- product information
- customer reviews
- purchase decision
- life cycle
- online product reviews
- consumer reviews
- product reviews
- marketing campaigns
- consumer behavior
- pricing strategies
- customer satisfaction
- product design
- product features
- online stores
- product recommendation
- decision making
- online shopping
- virtual organization
- service providers