Shifting behaviour of users: Towards understanding the fundamental law of Social Networks.
Yayati GuptaJaspal Singh SainiNidhi SridharS. R. S. IyengarPublished in: COMSNETS (2016)
Keyphrases
- social networks
- social media
- user participation
- online dating
- viral marketing
- social networking sites
- recommender systems
- social network analysis
- social context
- social influence
- opinion leaders
- fundamental principles
- social networking
- user interaction
- daily life
- sensemaking
- user behaviour
- social relations
- end users
- user interface
- user interests
- user groups
- internet users
- web content
- social interaction
- social communities
- location based social networks