Measuring Credibility Level of E-commerce Sellers with Structural Equation Modeling and Naive Bayes on Tweets of Service Quality.
Marastika wicaksono aji bawonoDiana PurwitasariMauridhi Hery PurnomoPublished in: TENCON (2023)
Keyphrases
- naive bayes
- service quality
- electronic commerce
- user satisfaction
- structural equation modeling
- decision trees
- classification accuracy
- text classification
- text categorization
- customer satisfaction
- logistic regression
- feature selection
- training data
- information systems
- online stores
- cross sectional
- structural model
- service providers
- bayesian networks
- survey data
- quality of service
- data analysis
- e learning
- perceived usefulness
- machine learning
- data sets