Pricing and Bidding Strategy in AdWords Auction under Heterogeneous Products Scenario.
E. ZhangYiqin ZhuoPublished in: ICSI (2) (2010)
Keyphrases
- bidding strategies
- budget constraints
- market conditions
- online auctions
- multi unit
- test bed
- resource allocation
- electricity markets
- auction mechanisms
- allocation strategy
- double auction
- continuous double auctions
- combinatorial auctions
- trading agent competition
- expected utility
- empirical data
- auction protocol
- trading agents
- software agents