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Interacting Like Humans? Understanding the Effect of Anthropomorphism on Consumer's Willingness to Pay in Online Auctions.
Lingyao (Ivy) Yuan
Alan R. Dennis
Published in:
HICSS (2017)
Keyphrases
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online auctions
electronic commerce
bid prices
cognitive systems
human cognition
transaction data
theoretical and practical implications
fraud detection
reputation systems
technical systems
special case
human centric
negative impact
purchase behavior