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From Digital Business Strategy to Market Performance: Insights into Key Concepts and Processes.
Alexander Leischnig
Steffen Wölfl
Björn Sven Ivens
Daniel W. E. Hein
Published in:
ICIS (2017)
Keyphrases
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key concepts
business strategy
key features
competitive environment
information systems
information technology
data mining
business analytics
knowledge management
competitive advantage
customer service
databases
case study
business schools