The Effects of Consumer Engagement Behavior on the Growth of Social Media Brand Community: Evidence from an SME.
Xiaoyun HeArash NegahbanPublished in: Int. J. E Bus. Res. (2017)
Keyphrases
- social media
- online communities
- human behavior
- social web
- social media streams
- social networks
- behavior patterns
- community detection
- learning community
- learning environment
- electronic commerce
- online social
- social media platforms
- online shopping
- social behavior
- crisis management
- health related
- user engagement
- geographic areas