Assimilation of Mobile Marketing in Organisations.
Katarina Stanoevska-SlabevaVera Lenz-KesekampThomas WozniakDorothea SchaffnerPublished in: HICSS (2017)
Keyphrases
- mobile advertising
- mobile devices
- mobile applications
- mobile phone
- website
- telecommunications industry
- decision making
- long term
- mobile computing
- data mining
- mobile users
- smart phones
- information technology
- mobile commerce
- consumer behavior
- computing environments
- knowledge management
- e government
- social media
- handheld devices
- real world
- internet advertising
- short and long term
- customer behavior
- mobile environments
- mobile networks
- mobile technologies