Enticing and Engaging Consumers via Online Product Presentations: The Effects of Restricted Interaction Design.
Cheng YiZhenhui Jack JiangIzak BenbasatPublished in: J. Manag. Inf. Syst. (2015)
Keyphrases
- interaction design
- product design
- online retailers
- shopping behavior
- comparison shopping
- human computer interaction
- online stores
- group buying
- internet shopping
- design process
- machine learning
- product information
- online markets
- online shopping
- conceptual design
- ubiquitous computing
- decision making
- pricing strategies
- marketing campaigns
- inclusive design
- field of human computer interaction
- purchase intention
- search costs
- consumer behavior
- product reviews
- knowledge engineering
- mobile applications
- software engineering
- case study
- artificial intelligence