Effects of cross-platform multichannel shopping on online customer-firm relationship length, depth, and breadth: An empirical investigation.
Zhe RongQian WangHongchao ZhangPublished in: Inf. Process. Manag. (2023)
Keyphrases
- cross platform
- online retailers
- internet shopping
- open source
- online stores
- shopping behavior
- point of sale
- online shopping
- command line
- customer satisfaction
- software package
- business applications
- databases
- individual level
- service quality
- competitive environment
- digital government
- relational databases
- information technology
- case study