YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and Romania.
Rodney Graeme DuffettTudor EduIliuta Costel NegriceaPublished in: Electron. J. Inf. Syst. Dev. Ctries. (2019)
Keyphrases
- south africa
- demographic variables
- individual differences
- south african
- social media
- internet advertising
- information technology
- information and communication technologies
- demographic data
- decision making
- higher education
- learning styles
- viral marketing
- website
- data mining
- information processing
- cost effective
- individual level
- expert systems
- learning outcomes
- pedagogical agents
- marketing strategies
- case study