The role of (personal) network effects and switching costs in determining mobile users' choice.
Juan Pablo MaicasYolanda PoloFrancisco Javier SesePublished in: J. Inf. Technol. (2009)
Keyphrases
- network effects
- mobile users
- switching costs
- mobile phone
- context aware
- mobile devices
- mobile networks
- information sources
- mobile agents
- internet access
- technology adoption
- mobile applications
- prior studies
- key factors
- electronic markets
- online services
- agent based simulation
- social networks
- social influence
- mobile technologies
- simulation model
- individual level