Towards Enhancing Trust on Chinese E-Commerce.
Zhen WangZhongwei ZhangYanchun ZhangPublished in: APWeb (2006)
Keyphrases
- trust relationships
- reputation models
- trust model
- electronic marketplaces
- electronic commerce
- word segmentation
- trust management
- trust evaluation
- online banking
- business models
- social capital
- chinese text
- user acceptance
- customer loyalty
- internet banking
- chinese language
- traditional chinese medicine
- neural network
- access control
- information systems