Understanding the Technology and Organizational Elements of Customer Relationship Management Systems.
Shari ShangYa FenPublished in: AMCIS (2006)
Keyphrases
- customer relationship management
- data mining systems
- critical success factors
- data mining technology
- distributed systems
- relationship management
- competitive advantage
- case study
- information systems
- data mining applications
- machine learning
- business activities
- information technology
- data management
- support systems
- data analysis
- database systems
- web services
- enterprise resource planning
- customer base