Combinatorial Keyword Recommendations for Sponsored Search with Deep Reinforcement Learning.
Zhipeng LiJianwei WuLin SunTao RongPublished in: CoRR (2019)
Keyphrases
- sponsored search
- click through rate
- reinforcement learning
- sponsored search advertising
- click prediction
- user behavior
- contextual advertising
- search engine
- keywords
- online advertising
- search advertising
- user preferences
- recommender systems
- state space
- click models
- computational advertising
- sponsored search auctions
- user experience
- keyword search
- user interaction
- user feedback
- search queries
- text retrieval
- random walk
- information retrieval systems
- web search
- information retrieval