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Studying of Thai SMES Businesses in Order to Define the Marketing Strategy and Enhance the Competitiveness the Case Study: Bua Bhat Factory.

Khanita Tumphasuwan
Published in: IIAI-AAI (2017)
Keyphrases
  • case study
  • knowledge management
  • marketing strategies
  • databases
  • real world
  • end users
  • electronic commerce