Combining Virtual Reality Advertising and Eye Tracking to Understand Visual Attention: A Pilot Study.
Chun-Chia WangShih-Cheng WangChiung-Pei ChuPublished in: IIAI-AAI (2019)
Keyphrases
- virtual reality
- pilot study
- eye tracking
- visual attention
- eye movements
- virtual environment
- saliency map
- focus of attention
- natural scenes
- computer graphics
- eye tracker
- computer games
- visual search
- eye tracking data
- human computer interaction
- augmented reality
- three dimensional
- virtual world
- visual field
- eye gaze
- salient regions
- program comprehension
- eye tracking technology
- visual saliency
- vision system
- eye movement data
- machine learning
- data visualization
- image processing
- computer vision