Evidential positive opinion influence measures for viral marketing.

Siwar Jendoubi Arnaud Martin

Published in: Knowl. Inf. Syst. (2020)

Keyphrases

viral marketing
social networks
influence maximization
online social networks
information diffusion
social influence
influential nodes
diffusion models
social media
positive and negative
social relationships
influence propagation
lower bound
network structure
greedy algorithm