Social Media Analytics: Wie die Ausrichtung an den Unternehmenszielen gelingt.
Dominikus KleindienstPublished in: HMD Prax. Wirtsch. (2016)
Keyphrases
- social media
- big data
- big data analytics
- social media data
- social networking
- social interaction
- social networks
- user generated content
- social media platforms
- case study
- online social networks
- real time
- artificial intelligence
- artificial neural networks
- learning analytics
- information diffusion
- public opinion
- social media sites
- social media content
- data mining