Leveraging a Social Network of Trust for Promoting Honesty in E-Marketplaces.
Jie ZhangRobin CohenKate LarsonPublished in: IFIPTM (2010)
Keyphrases
- electronic marketplaces
- social networks
- incentive mechanism
- electronic commerce
- software agents
- reputation systems
- social network analysis
- social network sites
- social influence
- knowledge sharing
- online social networks
- virtual communities
- social media
- social interaction
- social networking
- trust model
- link prediction
- network structure
- social network analysis and mining
- information flow
- trust evaluation
- social relationships
- social behavior
- free riding
- complex networks
- social connections
- multi agent systems
- sharing information
- viral marketing
- community detection
- online communities
- community structure
- social roles