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Dis-Aggregated Effect of Market Orientation on Firms' Performance: A Study on Indian Small and Medium-Scale (SMEs) Manufacturers.

Seemant Kumar YadavVikas TripathiGeetika Goel
Published in: Int. J. Asian Bus. Inf. Manag. (2021)
Keyphrases
  • technological innovation
  • information technology
  • stock price
  • positive effects
  • small scale
  • information systems
  • empirical studies
  • game theory
  • third party
  • factorial design