CRM-Prozess-Outsourcing in der Telekommunikationsindustrie.
Konrad WalserThomas MyrachMarin GimpertPublished in: HMD Prax. Wirtsch. (2008)
Keyphrases
- customer relationship management
- information technology
- service providers
- information systems
- business process
- supplier selection
- artificial intelligence
- data mining applications
- south korea
- risk management
- customer segmentation
- data management
- database systems
- marketing strategies
- real world
- relationship management
- real time