Web 3.0 era: the impact of virtual spokesperson characteristics on consumer purchase intentions.
Xinyi QiaoShu YuPublished in: ICEME (2023)
Keyphrases
- purchase behavior
- online stores
- website
- internet enabled
- web pages
- web applications
- online shopping
- product information
- electronic commerce
- web users
- web mining
- web content
- link analysis
- web documents
- web resources
- linked data
- web technologies
- augmented reality
- virtual environment
- information sources
- web data
- search engine
- user generated content
- specific features
- factors that influence
- virtual reality
- social networks