Storytelling: The effects of corporate stories on the appreciation of organizations.
Anique J. ScheerderJoyce KarremanMenno de JongPublished in: ProComm (2017)
Keyphrases
- end user computing
- interactive storytelling
- knowledge management
- information technology
- information systems
- decision making
- enterprise wide
- case study
- critical success factors
- data sets
- unstructured information
- neural network
- genetic algorithm
- database
- business intelligence
- video games
- virtual organization
- real time