Sign in
Effect of marketing messages and consumer engagement on economic performance: evidence from Weibo.
Jia Chen
Gang Kou
Yi Peng
Xiangrui Chao
Feng Xiao
Fawaz E. Alsaadi
Published in:
Internet Res. (2020)
Keyphrases
</>
consumer behavior
electronic word of mouth
purchase behavior
social media
data mining
email
information systems
website
online shopping
panel data
purchasing behavior
online consumer
learning environment
online social networks
online reviews