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A novel methodology for optimizing display advertising campaigns using genetic algorithms.
Luis Miralles Pechuán
Hiram Ponce-Espinosa
María de Lourdes Martínez-Villaseñor
Published in:
Electron. Commer. Res. Appl. (2018)
Keyphrases
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advertising campaigns
online advertising
genetic algorithm
information retrieval
data mining methods