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PRINT: Personalized Relevance Incentive Network for CTR Prediction in Sponsored Search.
Zhaolin Hong
Haitao Wang
Chengjie Qian
Wei Chen
Tianqi He
Yajie Zou
Qiang Liu
Xingxing Wang
Published in:
WWW (Companion Volume) (2024)
Keyphrases
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sponsored search
click through rate
click prediction
search engine
online advertising
user behavior
user experience
sponsored search auctions
keywords
search advertising
search behavior
user clicks
click models
click logs
user interface
contextual advertising