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Viewer Engagement in Response to Mixed and Uniform Emotional Content in Marketing Videos - An Electroencephalographic Study.

Izabela RejerJaroslaw JankowskiJustyna DregerKrzysztof Lorenz
Published in: Sensors (2024)
Keyphrases
  • user generated
  • e learning
  • statistical analysis
  • search engine
  • website
  • learning environment
  • long term
  • signal processing
  • empirical studies
  • user generated content
  • consumer behavior