Do firms still need to be social? Firm generated content in social media.
Athanasios PoulisIoannis RizomyliotisKleopatra KonstantoulakiPublished in: Inf. Technol. People (2019)
Keyphrases
- social media
- user generated content
- user generated
- social web
- social media platforms
- social context
- online social media
- online social
- social networking sites
- information technology
- social media sites
- social media data
- social networks
- online communities
- social networking
- online forums
- social media content
- web content
- social interaction
- competitive environment
- emerging topics
- social activities
- user comments
- user activity
- profit maximizing
- social behavior
- blog posts
- social relations
- metadata
- multimedia
- financial services
- social graph
- online social networks
- information diffusion
- user participation
- generation process
- demand uncertainty
- heterogeneous social networks
- internet enabled
- recommender systems
- competitive advantage
- social connections
- real world events
- social relationships
- share knowledge
- social structure
- social aspects
- pricing strategies